JNBY, the most successful Asian designer label, will continue its success story in Europe. After entering the European market in 2018, JNBY sets up first store in Berlin in October 2021 in Bikini Berlin / Charlottenburg.
JNBY Fashion creates fashion for everyday life that makes every woman appear special. This is exactly what the abbreviation JNBY – “Just Naturally Be Yourself” describes.
JNBY style is recognizably unadapted and unique. The material and design are therefore subject to constant change. Women who want to stand out from the crowd and enjoy experiencing the aesthetics and beauty of everyday life, constantly rediscovering themselves.
Stagnation or even proximity to the mainstream are taboos in the company philosophy.
JBNY is part of the JNBY Group. The listed company currently has around 1500 stores in Asia. In addition there are branches all over the world (USA, Canada, New Zealand, Russia etc.) and now in Berlin. Curiosity about every new day is the driving force behind the young designers at JNBY Fashion, in the tradition of Lin Li. JNBY appeals to independent, elegant women who encounter life with curiosity, courage and unconventionality.
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